There’s nothing more inspirational than meeting someone who’s carved out their own niche. They’ve downed tools on that chosen career to follow a path that truly makes them happy. Some may call them the risk takers, but when you see their stunning work there’s really nothing risky about it, their success is inevitable. ‘Do what you love and you’ll never work a day in your life’ is certainly the mantra for Serena. She’s has the coolest job ever. Not only does she get to work with her best friends everyday, it was these said best friends that actually inspired her career change from graphic designer to multi-award winning photographer. I ve been following Serena’s photo’s for some time. Her portfolio is my crap day relief, just look at those pics to see why. I am happy to introduce you to Serena, Roco, Simon & Ralph.
What’s your day job?:
Photographer / Graphic Designer
What did you wanna be when you grew up?:
Veterinarian… realising I was terrible at science and better at art.
If you where a super hero what would your super hero name be?:
Captain Blunt… I pretty much tell it as I see it.
What inspires you on a day to day basis?:
My dogs – Rocco, Ralph (who is my nephew) and Simon. They are a constant source of emotion which brings ideas. They bring me laughter and happiness, they test me (this is generally only Simon as he is frightfully naughty little Bulldog) and then when it comes to saying good bye, they break my heart into a million pieces.
Tell me a bit about your professional journey – how’d you get here?:
It pretty much all started with Rocco my Bullmastiff just over 4 years ago. I loved taking photo’s of him and one day I decided to buy myself a entry level DSLR with some cheap kit lenses and away I went. I started to take more and more photo’s but challenged myself daily in creative concepts which involved my dogs. I soon became addicted to photography and being a competitive perfectionist I wanted to build a different pet style based on my weird sense of humour and suddenly Serenah Photography was born.
If you had one piece of advice for aspiring creatives, what would it be?:
A friend quoted this to me and I could not of said it better myself…. “Aspire to be creative… you either got it or you don’t. Do yourself a favor…don’t try to get blood from a turnip…if you’re creative, let it all hang out…if you’re not, don’t quit your day job”.
What’s been the most challenging part of your job?:
Staying true to myself and not becoming the jack-of-all-trades photographer. My subject matter and photography style is a small niche market (not everyone gets or understands me). Encouraged to branch out into other areas of photography, I never have. I stuck with animal portraiture in the quirky form I love and staying true to what I adore most in life…. my animals and a good laugh.
What’s your fav part of your job & fav piece of work you’ve done?
Working with so many beautiful animals and meeting wonderful people along the way.
My favourite is probably this piece. Roc and Ralph started this all for me. This image is them and what they were about… the gentle giant and the greedy wiener.
What’s your current facebook status?:
I think I was asking for Persian Cats to photograph! Do you know of any?
If you could have dinner with anyone (alive of dead) who would it be?:
I don’t know! I have no overwhelming desire to meet anyone famous because what could we possibly find to talk about? I feel I might ramble trying to fill uncomfortable silence, it could all just get terribly awkward. So, who would I really want to have dinner with? The people I love and to name a few would be my beautiful sister because she has encouraged me every step of my photography journey and my partner who has opened his once very normal life to the crazy pet loving world of Serenah Photography.
Check out Serena’s bucket load of awards:
2010 Queensland Photography Awards winning multiple awards
2010 Queensland emerging photographer of the year
2010 Australian Professional Photography Awards winning multiple awards
2011 Queensland Photography Awards wining winning multiple awards
2011 Quensland emerging photographer of the year
2011 Australian Professional Photography Awards winning multiple awards
2011 WPPI (Wedding and Portrait Photographers International) Award of excellence Album competition – Second place
2011 WPPI (Wedding and Portrait Photographers International) Award of excellence Pet Portraiture – Second Place
2012 Australian Professional Photography Awards winning multiple awards